Designing Your Banner for Best Visibility

One of the first things to consider when designing a custom banner is what type of traffic will be viewing it. If it is drive by traffic, you will want to create a banner with large, easy to read, bold text. Fancy script lettering and funky complex lettering may look pretty or unique, but will be difficult to read when driving by. You will only have a few seconds to get your message across. You will also want to incorporate simple, large graphics that convey your message with just a glance. For example, if you are advertising an antique car show, a picture of a cool, old model car can get the message across in a flash. Just add the name of the show, the location & phone number and any other important info and you have a simple but catchy banner.

There are many situations where drive by banners can be used:

  • Grand Opening Banners
  • House For Rent Banners
  • Local Announcement Banners (advertising the dates of your local fair, or other special events.)
  • Banks wanting to advertise a special promotion.
  • School Banners
  • Rental Stores

If you are creating a banner for standing traffic (people will be walking up and viewing the banner) you can have a little more freedom to create a more complex banner. This is the type of banner you can use your unique or fancy script fonts. You can also include a lot more information, as people can choose to stand and read it. You can be creative and create a complex detailed custom designed banner.

There are many occasions that this style of banner is appropriate:

  • Wedding Banners
  • Birthday Banners
  • Welcome Home Banners
  • Graduation Banners
  • Anniversary Banners
  • Special Occasion Banners

We at are excited to announce our online design tool where you can be creative and design a custom banner for absolutely any situation. Our website allows you to choose the size of your banner and then you can upload graphics or photos, choose from hundreds of different fonts & thousands of pieces of clipart for a banner that is uniquely yours. The cool part of our site is that it gives you an instant proof & a real time price that changes as you add or subtract clipart and text. So check us out and design your own banner online at any time that is convenient for you. Your banner will be produced and ready to ship just 24 hours after you order it. For those special occasion when you need a banner at the very last minute, we have a rush option that will often allow you to receive your banner the very next day. (Overnight shipping charges and a rush charge will be applied.) This is often quicker than your local sign shop can offer & it is delivered right to your door. We can also produce most full color digital files for your company's banners with our wide format banner printer & have it on it's way to you in just 24 hours.